Harwood International Debuts First Augmented Reality Art Mural


PR Newsire / January 15, 2021 / Yahoo Finance





DALLAS, Jan. 15, 2021 /PRNewswire/ — Harwood International has debuted Uptown’s first augmented reality art mural at the base of its latest acquisition Citymark on the Katy Trail. The Dallas-based real estate developer teamed up with local artist Kyle Steed, Artist Uprising, and Belmont Creative to create an engaging and interactive experience in the Harwood District.

“I always like to bring a sense of movement into my work,” said Steed. “Not only that but color and playfulness are important. The wonderful thing about this project, though, is that I was able to combine all these elements together. I enjoyed working with Belmont Creative, Artist Uprising and Harwood to help bring this project to life.”

This is the first augmented reality art mural in Uptown and stands 12 feet high and 18 feet long, located across from Reverchon Park on the Katy Trail. The Citymark art mural allows visitors to interact with the art mural on a smartphone, and invites you to “keep some room in your heart for the unimaginable,” a quote by Pulitzer prize-winning poet Mary Oliver.

“When Harwood reached out to Artist Uprising, we felt this location was perfect for a 3D experience,” said Merrick Porchéddu, CEO of Artist Uprising. “Our team of animators, under the direction of Magdiel Lopez, worked to create a vibrant and exploratory creation, which was then augmented by Belmont Creative to be the first AR art mural in Uptown.”

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